About me
About me
Web Developer & Digital Marketer with 3+ years’ experience in site development, technical SEO, and campaign management.
Expertise with Shopify, Bricks Builder, Ahrefs, Google Analytics, and Google Ads. Proven in building e-commerce sites, optimizing keywords, and driving results in remote and collaborative roles.
Experience
Experience
Brandon, FL
ESS Too Creative LLC
Jan 2024 – Present
Web Designer (Contract)
Elevated EPS of Tampa Bay to page‑one rankings for local queries (‘painting businesses Tampa Bay’) and drove organic lead growth through targeted technical SEO, on‑page optimization, and a focused content strategy.
Delivered a median 70% page speed improvement (typically 3.0s - 0.9s) through image optimization, script/style sheet deferral, and CDN caching.
Enhanced Google Lighthouse scores on average by 50-60% from 60-69 to 90-99 across Performance, Accessibility, Best Practices, and SEO across all completed projects.
Implemented practical security hardening across client sites by managing updates/backups, and adding firewall/CDN rules lowering security risk improving uptime reliability across websites.
Integrated third-party services via REST APIs and connected them to deliver new features and improve overall websites.
Brandon, FL
ESS Too Creative LLC
Jan 2024 – Present
Web Designer (Contract)
Elevated EPS of Tampa Bay to page‑one rankings for local queries (‘painting businesses Tampa Bay’) and drove organic lead growth through targeted technical SEO, on‑page optimization, and a focused content strategy.
Delivered a median 70% page speed improvement (typically 3.0s - 0.9s) through image optimization, script/style sheet deferral, and CDN caching.
Enhanced Google Lighthouse scores on average by 50-60% from 60-69 to 90-99 across Performance, Accessibility, Best Practices, and SEO across all completed projects.
Implemented practical security hardening across client sites by managing updates/backups, and adding firewall/CDN rules lowering security risk improving uptime reliability across websites.
Integrated third-party services via REST APIs and connected them to deliver new features and improve overall websites.
Brandon, FL
Bay Life Church
Jun 2021 – Present
Content Editor (Contract)
Developed and deployed responsive web pages and mobile applications using Ekklesia360, Subsplash, and WordPress.
Coordinated cross-functional projects with communication director, graphic designers, and social media coordinator shipping 15+ new features, pages and improving engagement across campaigns.
Examined Google Analytics and Core Web Vital metrics (page views, device usage) to identify optimization opportunities.
Implemented QA testing protocols validating content accuracy, link integrity, and design consistency.
Managed CMS for events, data collections, and page lifecycle.
Brandon, FL
Bay Life Church
Jun 2021 – Present
Content Editor (Contract)
Developed and deployed responsive web pages and mobile applications using Ekklesia360, Subsplash, and WordPress.
Coordinated cross-functional projects with communication director, graphic designers, and social media coordinator shipping 15+ new features, pages and improving engagement across campaigns.
Examined Google Analytics and Core Web Vital metrics (page views, device usage) to identify optimization opportunities.
Implemented QA testing protocols validating content accuracy, link integrity, and design consistency.
Managed CMS for events, data collections, and page lifecycle.
St. Petersburg, FL
Minazia Designs LLC (Self-Owned)
Sep 2025 – Present
Conversion-Focused Web Developer | Digital Marketer
Built and launched custom e-commerce and small-business websites, aligning UX, performance, and SEO best practices to drive oneline sales and lead generation.
Performed WordPress performance and SEO audits, database cleanup, sitemap repair, and ongoing maintenance, resulting in an average 25% increase in page impressions.
Implementing end-to-end conversion tracking with Google Analytics 4 increasing conversion visibility and enabling data-driven optimization decisions.
St. Petersburg, FL
Minazia Designs LLC (Self-Owned)
Sep 2025 – Present
Conversion-Focused Web Developer | Digital Marketer
Built and launched custom e-commerce and small-business websites, aligning UX, performance, and SEO best practices to drive oneline sales and lead generation.
Performed WordPress performance and SEO audits, database cleanup, sitemap repair, and ongoing maintenance, resulting in an average 25% increase in page impressions.
Implementing end-to-end conversion tracking with Google Analytics 4 increasing conversion visibility and enabling data-driven optimization decisions.
Education
Education
St. Petersburg, FL
2023 – 2025
Bachelor of Applied Science in Technology Development & Management
St Petersburg College
B.A.S. in Technology Development and Management with a focus in Software Development, specializing in advanced web technologies, user experience design, and front‑end engineering to deliver performant, accessible, and scalable digital products.
St. Petersburg, FL
2023 – 2025
Bachelors of Applied Science in Technology Development & Management
St Petersburg College
B.A.S. in Technology Development and Management with a focus in Software Development, specializing in advanced web technologies, user experience design, and front‑end engineering to deliver performant, accessible, and scalable digital products.
St. Petersburg, FL
2023 – 2025
Bachelor of Applied Science in Technology Development & Management
St Petersburg College
B.A.S. in Technology Development and Management with a focus in Software Development, specializing in advanced web technologies, user experience design, and front‑end engineering to deliver performant, accessible, and scalable digital products.
Tampa, FL
2020 – 2023
Associate of Science in Internet Services Technology Web Development
Hillsborough College
Trained across the full stack HTML/CSS and modern JavaScript. Learned programming logic, server side scripting, and SQL through database design and modeling relational queries and optimization.
Tampa, FL
2020 – 2023
Associate of Science in Internet Services Technology Web Development
Hillsborough College
Trained across the full stack HTML/CSS and modern JavaScript. Learned programming logic, server side scripting, and SQL through database design and modeling relational queries and optimization.
Stack
Stack
Recommendations
Recommendations
Phillip Israel
Camp Director
"From the very beginning, Nelson demonstrated a level of commitment, character and reliability that is rare and deeply valued in any organization. His presence lightened the weight of leadership on my shoulders, as I knew I could fully trust him with any task or responsibility."
Phillip Israel
Camp Director
"From the very beginning, Nelson demonstrated a level of commitment, character and reliability that is rare and deeply valued in any organization. His presence lightened the weight of leadership on my shoulders, as I knew I could fully trust him with any task or responsibility."